Move Smart Solutions Blog

Move-Up America is a full service real estate brokerage that is re-inventing the process of selling an existing home while purchasing a newly constructed home from a builder. Headquartered in Austin, Texas, Move-Up America has established itself as a national leader in contingent homebuyer services. With an extensive background in both new home procedures as well as residential brokerage services we are the industries leading resource in assisting families and homebuilders navigate the difficult process of selling one property while preparing to move into a newly built home.
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Five Ways To Sell Your Home Fast In Winter


Ready to get a head start on the spring selling season? Listing your home in the wintertime is a great way to take advantage of a less competitive market and more committed buyers. You won’t have to worry about landscaping, and you might sell your home in days if the right buyer finds you at the right moment.


Showcase your space with these five tips for winter home sellers:


Use The Internet



In the information age, most buyers will find your home online. This is twice as true in winter when it gets dark early and everyone spends more time inside on the couch, swiping through their phones. Ensure that your home has a strong online presence to bring in these digital house hunters.


Turn The Heat Up



If it’s cold outside, make sure the heat is turned up in your home before showing it! No one wants to walk around your home shivering while it’s 30 degrees outside. They won’t view that experience favorably and will be eager to move on. Instead, welcome your potential buyers into a warm and well-lit home so that they can take refuge from the cold weather.


Craft A Winter Wonderland



Use the season to your advantage by keeping a roaring fire on the fireplace and decorating with warm throws, piled firewood, and cozy keepsakes. Even the smallest details can make a big difference and help potential buyers envision themselves getting snug in your home.


Turn The Lights On



It gets dark early in the winter, so make sure you turn on all the lights before buyers tour your home. If you have extra-large closets or attractive focal points in the home, these important selling points may be missed entirely in the dark. Make sure your home is well-lit to avoid this!


Don’t Hide Your Outside Assets



If your home has a pool, don’t ignore its marketing potential and value to a potential buyer, even in the winter months. Make sure that if anyone steps into the backyard, they can see all the potential for summertime fun, including any barbeque pits, pools, or playground equipment.


Don’t let the weather fool you—winter is actually a great time to sell your home. Buyers who are shopping around that time of year are often more serious about purchasing and anyone else on the block who might have been wanting to sell is probably waiting until spring. Take advantage of this lull in the market by getting your home on the market immediately—and contact Move Up America today to get started.

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